Digital Marketing Agency in Madrid
Services
SEO & Web Positioning
SEM & Online Advertising
Social Media Management
Branding & Digital Identity
Content Creation & Strategy
Custom Digital Marketing Strategies
marketing digital
I’m Thaylise Naamoto.
SEO and Growth Marketing professional with 8+ years of experience helping tech, B2B, and global brands grow their organic presence through high-impact link building and digital PR strategies.
Leading Off-Page SEO efforts at BairesDev, where I built a scalable authority-building strategy from the ground up—boosting brand visibility, search rankings, and lead generation. I bring a strong track record of managing outreach teams, developing performance-driven processes, and aligning SEO with broader marketing objectives.
My background spans content, media relations, and international communications, providing a 360° view of digital growth. I thrive at the intersection of strategy and execution, with hands-on experience using tools like GSC, Analytics, Ahrefs, SEMrush, and BuzzStream to drive measurable results.
I’m in the process of deepening my skills in On-Page and Technical SEO through self-study, experimentation, and side projects to build a more holistic SEO skill set.
FOCUS AREAS
Off-Page SEO Strategy & Link Building
Digital PR & Authority Building
Growth Marketing
Stakeholder & Team Management
Data-Driven Campaigns
MY WORK
2006 – 2013 | Media & Communications
Started out in journalism and corporate communications, working across radio, TV, and press consultancy. From live news production at Rádio BandNews FM to media relations at agencies like CDI and Kreab, I developed strong storytelling, press, and stakeholder communication skills. A milestone was supporting the United Nations Rio+20 Conference as a trilingual consultant, bridging languages and cultures in a global event.
2014 – 2016 | Freelance Digital Shift
Shifted focus from traditional PR to the digital world. As a freelance content creator and social media coordinator, I delivered SEO-optimized content and campaigns for brands such as Good Rebels and Rock Content. This was the turning point where I merged my communications background with digital strategy.
2016 – 2020 | Canva Expansion
Joined Canva during its international expansion. From the very first Brazilian outreach team to leading email outreach coordination, I helped scale Canva’s organic presence in Brazil from 0 to 1,472 referring domains, driving 9M+ monthly visits. This period was all about learning scalable SEO systems, cross-functional collaboration, and building authority from scratch.
2020 – 2022 | SEO Specialist Roles
Deepened expertise in link building and outreach with Clipchamp and Leadtech Group. I managed SEO strategies across multiple markets (Brazil, Portugal, Spain, Italy, France), increasing Clipchamp’s referring domains by 493% and positioning it as a top result for highly competitive keywords like editor de vídeo.
2022 – Present | SEO Leadership at BairesDev
Currently pursuing a Master’s in Marketing Management (EAE Business School) to reinforce leadership, growth strategy, and AI-driven marketing skills. Looking ahead, I aim to combine my SEO expertise, digital PR experience, and growth mindset to lead AI-powered marketing initiatives and global visibility strategies.
2024 – Future | Growth & AI-Driven Marketing
Shifted focus from traditional PR to the digital world. As a freelance content creator and social media coordinator, I delivered SEO-optimized content and campaigns for brands such as Good Rebels and Rock Content. This was the turning point where I merged my communications background with digital strategy.
Get in Touch
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